Social Media Marketing : A platform to engage with potential buyers



The latest strategy of attracting people to become buyers is social media promotion. Online contest, puzzle, Instagram stories property portals are pushing the mountain to score. The big idea behind all such hopping and leapfrogging is to tap the market nerve and entice the potential buyers. Companies as well as individual business owners are using social media platforms in distinguished ways for captivating buyers like FB live to have one-to-one interaction with the buyers, area-specific hashtags for Twitter, Virtual manifestation of products & services with Instagram and Youtube etc.


Traditional marketing and magnifying hoardings with attractive pay schemes don’t create much impact anymore. Social media promotion is a bilateral mechanism to read the buyers’ mind and delve into .....

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Website: A Vital Asset For Any Small Business



A website is a “must have” for reaching your business offering to its target clients. Many small business owners think having a website is an additional expense burden to their revenue. Let’s tell you all a website is the virtual identity of your business which gives the customers the accurate impression of your business and the products/services that you offer. A strong online visibility can unlock heaps of business opportunities. A responsive website is one major instrument to connect with global customers anytime 24/7 if used properly.


Here are the reasons why having a strong website is important:


Brand visibility.....

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Importance of Digital Marketing For Your Business



Internet has all the solutions to all of your problems. This is one of the major reasons why digital marketing gets an upper-hand on the traditional marketing. A business without a website is a business without identification- that’s how it appears to the fast-moving world. Digital medium is the fastest channel to connect with a global audience of different consumer groups. With an effective digital marketing strategy and positive feedback from the happy consumers, even a start-up business can be a high-flier within a no time.

Comparing to the traditional marketing channels, digital marketing is infinitely more affordable. An email, social media can send your business proposal to a wider audience instantly for a fraction of the cost of a traditional adverti.....

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Know Everything About Website Optimization Through Digital Marketing



For online marketing the term website optimization is a familiar word. Website optimization is all about getting better ranking of your website on the leading search engines.  Designing website is not enough until it is getting optimized on the search engines. Websites should be found in natural search results. It’s the process of making changes to website so that it gets good ranking on search engine bar. As a renowned SEO company we offer Affordable SEO services in Kolkata. Our aim is to get better ranking of your website and get the best visibility by ethical SEO service.  

What’s optimization?

Search engine optimiza.....

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Traditional Marketing vis à vis Digital Marketing



Which kind of marketing returns more? Is it the conventional one or the much improved digital marketing? This is an open-ended debate. Many people think the latter one is bearing down the former one. Keeping alive this conjecture, newspapers and magazines have started their online edition in promotion of not only their online presence but also for reaching out a larger section of target audience. Switching from traditional to digital way has resulted as a fall of abruptly 160% in traditional marketing sector. While being a co-existent marketing platform, the expenses of digital marketing has climbed up by 14%. 

News Papers has been the favorite medium for publishing print ads throughout the decades. Other well-introduced mediums are TV and radio to take an advertisement on air. Now digital platform has grown into the fav.....

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