Social Media Marketing : A platform to engage with potential buyers

The latest strategy of attracting people to become buyers is social media promotion. Online contest, puzzle, Instagram stories property portals are pushing the mountain to score. The big idea behind all such hopping and leapfrogging is to tap the market nerve and entice the potential buyers. Companies as well as individual business owners are using social media platforms in distinguished ways for captivating buyers like FB live to have one-to-one interaction with the buyers, area-specific hashtags for Twitter, Virtual manifestation of products & services with Instagram and Youtube etc.

Traditional marketing and magnifying hoardings with attractive pay schemes don’t create much impact anymore. Social media promotion is a bilateral mechanism to read the buyers’ mind and delve into .....

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