Traditional Marketing vis à vis Digital Marketing



Which kind of marketing returns more? Is it the conventional one or the much improved digital marketing? This is an open-ended debate. Many people think the latter one is bearing down the former one. Keeping alive this conjecture, newspapers and magazines have started their online edition in promotion of not only their online presence but also for reaching out a larger section of target audience. Switching from traditional to digital way has resulted as a fall of abruptly 160% in traditional marketing sector. While being a co-existent marketing platform, the expenses of digital marketing has climbed up by 14%. 

News Papers has been the favorite medium for publishing print ads throughout the decades. Other well-introduced mediums are TV and radio to take an advertisement on air. Now digital platform has grown into the fav.....

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